Our guest blogger Ya’akov Almor, serves as joint communications director for CIBJO, the World Jewellery Confederation. This is his final post on the subject of “Nokia’s Sapphire Telephone“.
Well, sometimes victory is just not what you had imagined it would be.
Last night, I decided to have another look at the press section of the Nokia website. Maybe, just maybe, Nokia had indeed corrected their publicity material about the Nokia 8800 Sapphire Arte?
By Jove, they had! This is just great! So there was a point in, eh, making the point!?
But hey, calm down, lets’ look at it again (go to http://www.nokia.com/A4664066?kit=74 and download the kit).
Well, I must admit, ‘they’ did change the information and the word ‘genuine’ is not featured anymore to describe the synthetic (=man-made=laboratory-grown=laboratory-created) sapphire. But it is not identified as a synthetic (=….etc) sapphire either. Actually, the sapphire reference has been mostly massaged away, skillfully into the descriptions of the phone’s other illustrious features.
No doubt, ‘they’ must have opened a can of lawyers, and have let them loose on the text until white smoke rose from Nokia’s headquarters, with the message: we did it.
Well, they may have done it, but it left me with a feeling of “Why did I bother?”
Or did it?
